Want to stay top of mind with prospects and customers beyond email and conferences? LinkedIn Ads are a cost-effective way to reach your audience—and SigParser makes them even smarter.
With SigParser, you can export company lists based on your team’s real interactions and upload them directly into LinkedIn Campaign Manager. From there, refine your audience using LinkedIn’s filters like job role, seniority, or geography.
The result: highly targeted campaigns that feel relevant, timely, and familiar—because they’re built on your real relationship data.
🚀 Why This Matters
Running ads on LinkedIn is powerful, but broad targeting often means wasted impressions and inflated spend.
SigParser helps eliminate the guesswork by giving you data-driven audiences that are already connected to your business.
Instead of reaching out to strangers, you can:
Stay visible with current clients.
Re-engage past customers.
Expand into new offerings with accounts that already trust you.
Drive event attendance from the right companies.
Every campaign is grounded in the real-world interactions your team already has.
🧩 How It Works
Export Companies from SigParser
Navigate to the Companies page in SigParser.
Apply filters to surface the organizations that matter most—such as those with recent activity, strong engagement scores, or tagged as high-value prospects.
Export the results as a CSV file.
Match LinkedIn’s Upload Format
LinkedIn requires specific fields (like Company Name, Website, LinkedIn URL).
Modify or rename columns from your SigParser export to align with LinkedIn’s Account Match Template.
Download here 👉 LinkedIn_Ads_Account_Match_Template.csv
Upload to LinkedIn Ads
In Campaign Manager, select Matched Audiences > Upload a List.
Upload your formatted file. LinkedIn will cross-reference and match the accounts for targeting.
Launch Targeted Campaigns
Run ad campaigns that only reach companies your team has already engaged with.
This ensures relevance, familiarity, and stronger ROI.
💡 Example Use Cases
Use Case 1: Account Expansion
A law firm specializing in employment law wants to expand into cybersecurity services. Instead of cold outreach, they use SigParser to:
Export all current employment law clients
Target these companies with LinkedIn ads about data breach regulations and compliance
Reach IT directors and CISOs at companies that already trust their legal expertise The result? Warm introductions to new practice areas within existing client relationships, leading to 3x higher conversion rates than cold targeting.
Use Case 2: Event Marketing
A financial services firm is hosting a regional CFO summit. Using SigParser, they:
Export companies with C-level financial contacts in their target geography
Filter for organizations with 500+ employees (their ideal event audience)
Create LinkedIn ads promoting the exclusive executive event The result? 78% of attendees came from their existing relationship network, with higher engagement and follow-up conversion than typical event marketing.
Use Case 3: Re-engagement Campaign
A technology company wants to win back dormant accounts. They use SigParser to:
Export companies with no interactions in the past 18 months
Filter for previous customers who spent $50K+ annually
Target with "we miss you" campaigns highlighting new features and customer success stories The result? 23% of targeted dormant accounts re-engaged, leading to $400K in renewed business.
📬 Pro Tip
Enhance this workflow by adding Custom Fields in SigParser before exporting.
For example, mark accounts as “Top Prospects,” “Event Attendees,” or “Renewals Due”—then build LinkedIn ad audiences that align perfectly with your business priorities.
👉 With SigParser, LinkedIn advertising becomes smarter, more precise, and fully aligned with your real-world relationships.
If you have any questions, send us an email at support@sigparser.com. You can also book a demo session HERE.