Why it matters?
Your email deliverability rate matters! This is why email marketers often use email verification to improve their deliverability rate. A low deliverability rate could result in you getting kicked off of your email marketing platform or your emails getting blocked.
Email verification is all about determining whether an email address is deliverable. There are a lot of data points that go into guessing whether an email address is deliverable. These include pinging the mail server silently, your latest interaction dates, bounces and third party tools such as Clearout in our validation process. We strive to be right 99% of the time. For most email marketers it is better to maintain high reputation for deliverability than to deliver to every email address. Additionally, you can use other metrics in SigParser to determine which email addresses you want to send emails to such as the number of emails received or sent to an email address or the latest date or even job title or custom fields you define.
đĽ Accuracy better than normal email validators
SigParser is better than normal email validation services because SigParser is able to look at your data combined with the results of third party email validation services. SigParser is able to see if your last email to a contact bounced or if you recently had email communication with an email address which normal email verification services can't do.
â ď¸ Not ideal for job change tracking
We've had customers try to use email verification for determining whether someone has left a company or not. If job change tracking is critical for contacts then email verification isn't the right tool. This tool only tries to tell you if an email address is likely deliverable, not if the employee is still there. Often an email address is still deliverable after someone leaves.
Instead we suggest using our Job Change enricher within SigParser to determine which contacts have moved jobs. It is more expensive but will give better results including their current job title and past jobs and will update the email address on the Contact record to their new position.
Get Started with Email Address Verification
Go to the Contacts page
Suggest starting with the predefined view All Email Address Details and filtering down to just Email Status equals "Missing"
Select the checkbox next to the records you want to validate.
To select all contacts on the page, use the top-left checkbox on the grid.
Start Validation
Click the Enrich button > choose Contact Email Validation
Review & Confirm
Youâll see how many contacts will be enriched and how many credits will be used.
If you don't have enough credits on your account you'll be given the option to purchase additional credits.
Click Enrich Records Now to begin.
Monitor Progress
Enrichment starts within a few seconds or minutes, depending on volume.
You can close the windowâresults will continue to update and can be viewed later in the Enrichment page.
Youâll only be charged credits for successful validations. Failed attempts wonât cost you anything.
đĄTIP: The "All Email address Details" Grid View has the relevant columns pre-selected for fast and easy email validation!
Important Columns
Email Status - Overall deliverability status of the email address.
Valid - Email address should be deliverable based on the various indicators SigParser has seen either from email validation jobs or based on communication history.
Invalid - Email address known to be non-deliverable due to bounces, invalid domain or failed validation job run.
Unsure - Email address uses a catch-all domain configuration where emails are accepted by may not be monitored.
Missing - Email validation data is outdated or not available. You should run a validation on job these.
Latest Email Validation Update - Date when SigParser last received a validation response for this Contact's email address via an email validation job run.
Latest Email Validation Status - The raw status value returned by the third party email validation service provider.
Latest Email Validation Status Details - Description of the status returned by the third party email validation service provider.
Latest Email Validation Attempt - Date when the email address was last validated.
How to View Validation History
Contact Details Modal
In the Contact details modal window there is a section under Details where you can see the email validation status for a Contact.
If you hover over the Email Status icon you can see more details.
All Enrichments
To see the history and current status of your record enrichment:
Go to Settings > Admin Settings > Enrichment
Select one of the Contact Email Validation items in the Enricher Type column to view the records associated with that enrichment purchase.
Select the email address to open that Contact record.
How to View Validated Email Addresses
To view the details associated with contact enrichment:
Go to the Contacts page
Select the Column Picker icon > go to the Email Validation category > select Email Status and Latest Email Validation Update > select Save
Note: select the additional options under "Email Validation" (such as Email Verification Details or Email Last Validated) to add more information to your grid.
The Latest Email Validation Status column will display if the email address is Valid, Invalid, or Catch-all.
Purchase More Enrichment Credits
You can get a discount by buying enrichment credits in bulk. These can be used for email validation and job enrichment and other enrichers with SigParser.
Go to Settings > Admin Settings > Enrichment
Note: you will need to appropriate account permissions to access this page
Select the Purchase button next to the amount of credits you wish to add to your account
Complete the secure checkout process through Stripe
Each email validation requires 1 credit per record. You can purchase credits in your SigParser account. Price per credit decreases as you purchase higher volumes.
If you have any questions, send us an email at support@sigparser.com. You can also book a demo session HERE.