Your email deliverability rate matters! This is why email marketers often use email verification to improve their deliverability rate. A low deliverability rate could result in you getting kicked off your email marketing platform or your emails getting blocked.
Email verification is all about determine whether an email address is deliverable. Not whether an employee is still at a company. There are a lot of data points that go into guessing whether an email address is deliverable. These include pinging the mail server silently, your latest interaction dates, bounces and third party tools such as Clearout in our validation process. We strive to be right 99% of the time. For most email marketers it is better to maintain high reputation for deliverability than to deliver to every email address. Additionally, you can use other metrics in SigParser to determine which email addresses you want to send emails to such as the number of emails received or sent to an email address or the latest date or even job title or custom fields you define.
⚠️ Do not use for job change tracking
We've had customers try to use email verification for determing whether someone has left a company or not. If job change tracking is critical for contacts then email verification isn't the right tool. This tool only tries to tell you if an email address is likely deliverable, not if the employee is still there.
Instead we suggest using our Job Change Enrichment tooling within SigParser to determine which contacts have moved jobs. It is more expensive but will give better results including their current job title and past jobs.
Purchase Enrichment Credits
Go to Settings > Admin Settings > Enrichment
Note: you will need to appropriate account permissions to access this page
Select the Purchase button next to the amount of credits you wish to add to your account
Complete the secure checkout process through Stripe
Each email validation requires 1 credit per record. You can purchase credits in your SigParser account.
10,000 credits ($0.01 per credit) - $100
50,000 credits ($0.01 per credit) - $500
100,000 credits ($0.009 per credit) - $900
250,000 credits ($0.008 per credit) - $2,000
How to Validate Email Addresses
Go to the Contacts page
Select the checkbox next to the records you want to validate.
To select all contacts on the page, use the top-left checkbox on the grid.
Start Validation
Click the Enrich button > choose Contact Email Validation.
Review & Confirm
You’ll see how many contacts will be enriched and how many credits will be used.
Click Enrich Records Now to begin.
Monitor Progress
Enrichment starts within a few seconds or minutes, depending on volume.
You can close the window—results will continue to update and can be viewed later in the Enrichment page.
💡 You’ll only be charged credits for successful validations. Failed attempts won’t cost you anything.
What do the scores (0-5) in the field "Email Score" mean?
? - Has not been checked yet.
0 - Highly confident the email address is no longer good. If you're trying to trim down an email marketing list these are good to exclude. This isn't 100% thoough and the employee may still be there but unlikely.
1 - Probably fine to send to but it's hard to know.
2 - 5 - Send emails to these email addresses.
How to View Validation History
To see the history and current status of your record enrichment:
Go to Settings > Admin Settings > Enrichment
Select one of the Contact Email Validation items in the Enricher Type column to view the records associated with that enrichment purchase.
Select the email address to open that Contact record.
How to View Validated Email Addresses
To view the details associated with contact enrichment:
Go to the Contacts page
Select the Column Picker icon > select Email Validation > select Email Verification Status & Email Score > select Save
Note: select the additional options under "Email Validation" (such as Email Verification Details or Email Last Validated) to add more information to your grid.
The Email Verification Status column will display if the email address is Valid, Invalid, or Catch-all.
If you have any questions, send us an email at support@sigparser.com. You can also book a demo session HERE.